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This is the blog of Nightlife Marketing Essentials. Marketing techniques, new industry trends, using social networking, graphic design for flyers and websites, event ticketing, online customer retention and more. 
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Monday
Aug232010

Are People Opening Your Newsletters?

DateMonday, August 23, 2010 at 1:02PM

It seems that nowadays people aren't opening newsletters like they used to. There was a time when newsletters where a major player in nightlife marketing. You'd get a newsletter about a show coming up in a few weeks. Your friends would forward you the same email all hyped about the party. Plans were being made. People loved to get the heads up about the next big event. So what happened? What changed?

Newsletter can still have an impact. Here are a few things you can implement to get your readership up and get a noticeable return on your time spent creating it.

Click to read more ...

Monday
Aug232010

New Beginnings

DateMonday, August 23, 2010 at 12:39PM

The vacation is over. Its time to get back to work. I've been traveling in Asia for the last 6 months and its been nothing but amazing. I've learned a lot and I'm ready to get back to the grind.

When I took my sabbatical with clubZone I had no choice but to pass off all my existing clients to the other reps in the company. When I return I will have to start fresh again. New turf, new clients and a whole new perspective on what needs to be done. Aside from the day to day workings of my job, I've also started this Nightlife Marketing Blog to share my thoughts. I'll be talking about marketing techniques, new industry trends, using social networking, graphic design for flyers and websites, event ticketing, online customer retention and more. 

There are 2 things I would like you to take away from this site… First, I want to talk about some real issues. Some of it will be controversial. Some of it will piss people off. In the end, however, I want to create a space where we can discuss some of the annoyances we all have in the nightlife industry. Second, I hope you can learn some new marketing techniques that will help you promote your venue and events.

Enjoy the site, leave a message, argue with me or agree. I look forward to chatting in the comments.

Allen